Alchemy is a high end activewear, athleisure and lounge wear boutique.

We had a dream to bring some of the worlds most exclusive active brands to South Africa, and create a unique store concept that could easily live on any of the famous high streets in the world.

We curate collections to take you from studio to street in style. We believe you can be comfortable and effortlessly stylish at the same time.

We believe in promoting a “Buy less, Buy better” culture. This is top of mind when selecting the highest quality and and most dreamy fabrics that we can find, because we know these will become your favourite and most essential pieces in your wardrobe.